Marketing Resources for Contractors
Free guides, checklists, and insights to help you grow your contracting business through smart digital marketing.
Why Our Marketing Resources Are Different
Most marketing guides are written by people who've never been in your boots. Our founder, Chad Buseick, was a contractor before becoming a marketing expert. He knows the unique challenges you face because he's lived them. Learn more about our story.
Contractor-Specific
Every strategy is tailored for home service businesses, not generic advice that doesn't fit your industry. From SEO to Google Ads.
Battle-Tested
These aren't theories—they're proven tactics we use daily with 400+ contractor clients. See our full range of services.
Actionable
No fluff or filler. Just step-by-step checklists you can start implementing today to grow your business. Ready for more? Get your free marketing plan.
Free Marketing Guides
Created by marketing experts who've helped 400+ contractors generate over 20,000 leads monthly. Download our proven guides to take control of your marketing.
Ultimate Internet Marketing Checklist
A comprehensive checklist covering all essential digital marketing strategies for contractors. From SEO to social media, ensure you're not missing any opportunities.
What You'll Learn:
- Complete SEO optimization checklist to rank higher in Google search results
- Google Ads campaign setup and optimization strategies that convert
- Social media marketing tactics specifically for home service businesses
- Email marketing best practices to nurture leads and win repeat customers
- Website conversion optimization techniques to turn visitors into leads
Google Business Profile Optimization Guide
Learn how to optimize your Google Business Profile to appear in local search results and attract more customers in your service area.
What You'll Learn:
- Step-by-step GBP setup and verification process for maximum visibility
- How to optimize your business description and categories for local search
- Photo and post strategies that attract more customer engagement
- Review management tactics to build trust and improve your ranking
- Advanced features like Q&A, services, and attributes to stand out from competitors
Meet Chad Buseick - Your Marketing Guide
Chad isn't just another marketing consultant—he's a former contractor who built his business from the ground up and understands exactly what you're going through. After experiencing firsthand the frustration of marketing companies that didn't understand the contractor world, he founded RAD SEO to help contractors like you grow their businesses with web design, SEO, and Google Ads that actually work.
With years of experience managing marketing for 400+ contractors and generating over 20,000 leads monthly, Chad has developed proven systems specifically for the home service industry. These free resources represent the same strategies he uses with paying clients—because he believes every contractor deserves access to quality marketing guidance. Learn more about our mission.
Latest Marketing Insights
Stay updated with the latest strategies and tips for contractor marketing.
New articles coming soon! Check back later for the latest contractor marketing insights.
Frequently Asked Questions
Everything you need to know about our marketing resources and how to use them effectively.
Turn Knowledge Into Customers
You've got the guides. Now let's put them to work. Partner with a marketing team that's been in the trenches and knows exactly how to keep your crews busy. Explore our marketing services including SEO, PPC, and web design.