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Ultimate Guide To Google My Business Categories Selection For 2025

Are you struggling to pick the right Google My Business categories for your kitchen and bath remodeling company? You’re not alone. Many contractors find it hard to choose categories that match their services.

This guide will help you make the best choices for 2025.

Google My Business categories play a big role in local search rankings. They help your business show up when people look for services like yours. Our guide will show you how to pick the right categories step by step.

We’ll cover primary and secondary categories, and give you tips to boost your visibility. Ready to improve your online presence? Let’s get started.

Key Takeaways

  • Google My Business categories help your kitchen and bath remodeling company appear in local searches. You can choose one main category and up to nine extra ones from over 4,000 options.
  • Picking the right category improves your visibility in Google’s Local Pack, which shows at the top of search results. This helps potential customers find you more easily.
  • As of January 1, 2025, there are 4,102 Google My Business categories. Relevant options for remodelers include Kitchen Remodeler, Bathroom Remodeler, and Custom Cabinet Maker.
  • Use competitor analysis tools like Places Scout and PlePer to see what categories other successful businesses in your area are using.
  • Update your categories regularly, be specific in your choices, and only select categories that match services you actually offer to improve your local search rankings.

What Are Google My Business Categories?

Google My Business categories are labels that describe what a business does. They help customers find the right services when searching online. For kitchen and bath remodelers, picking the right categories from the Google My Business categories list is key.

It lets Google know exactly what you offer, like “Kitchen Remodeler” or “Bathroom Renovation Contractor.”.

These categories act as tags for your Google My Business listing. Google offers over 4,000 options to choose from. You must pick one main category and up to nine extra ones, Which will help your business show up in relevant local searches.

Choosing the right categories can boost your visibility to potential clients looking for kitchen and bath updates. Next, let’s explore why picking the right category matters so much.

Why Choosing the Right Category Matters

Picking the right Google My Business category is crucial for your success online. It helps customers find you easily and shows Google what your business does.

Improved Visibility in Local Search

Picking the right Google My Business category boosts your kitchen and bath remodeling business in local searches. Google uses your primary category as a key factor in local pack results.

This means more potential customers can find you when they search for remodeling services in their area. A well-chosen category helps your listing show up in Google’s Local Pack, which appears at the top of search results.

Your business becomes more visible to people looking for specific remodeling services. For example, if you specialize in kitchen renovations, choosing “Kitchen Remodeling Contractor” as your primary category will help you appear in relevant searches.

This targeted approach connects you with customers who need your exact services. The next section will explore how to choose the best category for your business.

Accurate Representation of Your Business

Picking the right Google My Business category shows your kitchen and bath remodeling services clearly. It helps Google grasp what you do and who needs your work. A correct category makes sure local homeowners find you when they search for remodelers.

This boosts your chances of getting new clients and growing your business.

Your category choice affects how Google displays your listing in search results. A precise pick can put you ahead of rivals in local searches. It also helps you show up for the right queries, bringing in more qualified leads.

Next, let’s look at how proper category selection improves your local search visibility.

Improving Local Search Visibility Through Correct Category Selection

Selecting the appropriate Google Business Profile category can enhance your local search visibility. For kitchen and bath remodelers, this translates to increased online discoverability by potential clients.

Google utilizes your primary category to determine when to display your listing in search results. A carefully selected category informs Google precisely about your services, increasing the likelihood of your business appearing for relevant searches.

Your category selection influences your ranking in local search results. Google considers your category when determining which businesses to display for specific queries. For instance, if you choose “Kitchen Remodeler” as your primary category, you’re more likely to appear when someone searches for “kitchen renovation near me.” This exact match between your category and user searches can result in higher rankings and increased clicks on your listing.

The objective is to facilitate Google’s understanding of your type of business and connect you with suitable customers through your Google My Business listing.

How to Choose the Best Google My Business Category

Picking the right Google My Business category is key to your online success. Focus on your main services and study your rivals to make smart choices. Keep reading to learn more about this crucial step.

Focus on Your Primary Business Functions

Select a primary category that best represents your main business. For kitchen and bath remodelers, options like “Kitchen Remodeler” or “Bathroom Remodeler” are suitable. Your primary category informs Google about your core services, improving your visibility in local searches for those specific services.

Focus on your main area of expertise rather than trying to encompass all your offerings.

The primary category you choose influences how Google presents your business. It affects your local SEO and visibility. Opt for a specific category instead of a broad one. For instance, “Kitchen Remodeler” is more effective than simply “Contractor.” This approach helps Google better understand your business and enables potential customers to find you when they need your specific services.

You can always add more categories later to cover other aspects of your business.

Use Competitor Analysis for Insights

Competitor analysis can give you an edge in choosing the right Google My Business categories. Tools like Places Scout and PlePer help you see what categories your rivals use. The Phantom Google Chrome Extension is another useful tool.

It shows you the categories linked to a business profile when you search for a keyword or company name.

Look at what categories top-ranking contractors in your area use. This can point you to effective options for your own profile. Keep an eye on any changes your competitors make to their categories.

It helps you stay up-to-date with new trends in the kitchen and bath remodeling industry. Next, let’s explore how local SEO ranking factors impact your business visibility.

Understanding Local SEO Ranking Factors

Local SEO ranking factors are key to boosting your kitchen and bath remodeling business online. Google uses three main factors: relevance, proximity, and prominence. Your Google Business Profile plays a big role here.

It’s the top local ranking factor, including your business info and customer engagement. Make sure your profile is complete and up-to-date.

Your services list on Google Business Profile matters a lot. Include both preset and custom services in your categories to rank better on Google Maps. Don’t forget to update your categories often. This helps improve your local search rankings.

Also, pay attention to the attributes in your profile. They can affect your ranking based on what people search for. Keep these factors in mind to help more local customers find your remodeling business online.

Updated List of Google My Business Categories for 2025

Google My Business categories have expanded to 4,102 options as of January 1, 2025. This growth reflects current business trends and offers more precise classifications for various industries. Here’s a table showcasing relevant categories for kitchen and bath remodeling contractors from the Google My Business categories list:

Main CategorySubcategories
Home Improvement– Kitchen Remodeler – Bathroom Remodeler – Custom Cabinet Maker – Countertop Installer
Construction– General Contractor – Home Builder – Renovation Contractor
Interior Design– Kitchen Designer – Bathroom Designer – Interior Decorator
Specialty Services– Tile Contractor – Plumbing Contractor – Electrical Contractor

These categories help contractors pinpoint their services. Choosing the right category improves visibility in local searches. It also ensures an accurate representation of your type of business in local searches. Google updates these categories often, so check for new options regularly. Pick a primary category that best describes your main service. Then, add secondary categories to cover other services you offer. This strategy helps you appear in more relevant searches and attract potential clients.

Tips for Adding Secondary Categories

Now that you’re familiar with the updated category list, let’s explore how to add secondary categories effectively. These extra categories can boost your visibility in local searches, helping more potential clients find your kitchen and bath remodeling services.

  1. Choose categories that match your core services. For example, if you specialize in custom cabinetry, add “Cabinet Maker” as a secondary category.
  2. Limit your selections to 10 categories total. This includes your primary category and up to 9 secondary ones.
  3. Pick categories that complement your primary one. If “Kitchen Remodeler” is your main category, consider adding “Interior Designer” or “Home Improvement Contractor”.
  4. Look at your top competitors’ profiles. See which categories they use to get ideas for your own Google My Business listing.
  5. Be specific but not too narrow. “Bathroom Remodeler” is better than just “Contractor” for your field.
  6. Update your categories as your services change. If you start offering new services, add relevant categories to reflect this growth.
  7. Use local terms if they apply. Some areas might have unique names for certain services, so include those if they fit.
  8. Don’t add categories for services you don’t offer. Stick to what your business actually does to avoid misleading customers.
  9. Consider seasonal services. If you offer special services during certain times of the year, add those categories when appropriate.
  10. Test different category combinations. Try various secondary categories and track how they affect your search visibility over time.

Conclusion

Picking the right Google My Business categories is key to success in 2025. Your choices affect how easily people find you online. Smart category selection boosts your local search rankings.

It helps you stand out from rivals and attract more customers. Make the most of this guide to improve your online presence and describe your business effectively to grow your business.

FAQs

1. How do I pick the best Google Business Profile category for my company?

Choose a primary category that best describes your core business. Look through the complete list of Google My Business categories. Pick one that matches your main products or services. This helps Google and users find your business in relevant searches.

2. Can I add more than one category to my Google Business Profile?

Yes, you can add additional secondary categories. After picking your primary category, select others that relate to your business. Don’t go overboard. Pick only categories that truly fit your offerings. This helps potential customers find you more easily.

3. How often does Google update its business category list?

Google updates its category list regularly. They add new Google Business Profile categories as business types evolve. It’s smart to check the list now and then. You might find a category that better fits your business as the list grows.

4. What if I can’t find a category that fits my business?

If you can’t find an exact match, choose the closest option. Pick a category that most accurately describes your business to enhance your Google My Business listing. Remember, Google has nearly 4000 categories. If you still can’t find a good fit, use the “Contact Us” option in your Google Business Profile to suggest a new category.

5. Should I copy the categories my competitors use?

While it’s useful to see what categories your competitors use, don’t just copy them. Your business might offer different services. Instead, use their choices as a starting point. Then, pick categories that truly match your specific offerings. This ensures your listing accurately represents your business.

6. How do Google Business Profile categories affect my visibility?

Categories play a big role in how Google shows your business in search and maps. They help Google understand what your business does. This affects when your listing appears in relevant searches. Choosing the right categories can boost your visibility to potential customers looking for your products or services.

References

  1. https://www.lobstr.io/blog/google-business-categories
  2. https://daltonluka.com/blog/google-my-business-categories
  3. https://medium.com/@tanya.varshney/the-ultimate-guide-to-google-my-business-categories-boost-your-local-seo-and-visibility-19edd28cc892 (2024-06-25)
  4. https://blog.hubspot.com/marketing/google-my-business
  5. https://www.linkedin.com/pulse/why-choosing-right-business-category-must-gmb-vikash-bharia-u82qc
  6. https://murreagency.com/blog/google-my-business-guide-complete-overview-expert-tips-for-2025/ (2024-12-11)
  7. https://searchengineland.com/how-to-pick-the-right-google-business-profile-categories-447898
  8. https://uberall.com/en-us/resources/blog/google-ranking-factors-to-watch (2024-07-25)
  9. https://circleboom.com/blog/complete-list-of-google-business-profile-categories/ (2024-05-21)