Are you struggling to get more customers for your kitchen and bath remodeling business? You’re not alone. Many contractors find it hard to stand out in local searches. Google My Business Posts can help solve this problem.
These posts boost your visibility and engage potential clients.
Did you know that 64% of people use Google My Business to find contact info for local businesses? That’s a lot of potential customers! This blog will show you how to use Google My Business Posts for engagement.
You’ll learn simple ways to create posts that grab attention and drive traffic. Ready to grow your business?
Key Takeaways
- Google My Business Posts boost local search visibility, with 64% of people using GMB to find contact info for local businesses.
- Four main types of GMB posts are What’s New, Events, Offers, and Products, each serving different purposes for engaging customers.
- High-quality visuals (720×540 pixels, 4:3 ratio) and clear calls-to-action in posts can increase revenue per visitor by 17%.
- Regular, relevant posts with concise content (150-300 words) and customer success stories help improve local search rankings and build trust.
- Managing and responding to reviews on GMB enhances engagement and helps businesses stand out in local search results.
Benefits of Google My Business Posts
Google My Business Posts pack a powerful punch for your online presence and are an essential part of your SEO strategy. They boost your visibility in local searches and help you connect with customers directly through your GBP.
Increases visibility in local search results
Google My Business posts boost your local search visibility. They help your kitchen and bath remodeling business show up more often in local searches, driving more foot traffic. This matters because Google handles over 8.5 billion queries each day.
By posting regularly, you climb higher in local search rankings. This means more potential customers see your business when they look for remodeling services.
Your GMB posts also improve your mobile presence. More people use phones to find local businesses now. With active GMB posts, you’re more likely to appear in these mobile searches.
This can lead to more calls, visits, and sales for your remodeling company. Regular updates show Google your business is active, which helps your local SEO efforts.
Enhances customer engagement
Google My Business posts boost customer engagement for kitchen and bath remodelers. These posts let you share updates, offers, and events directly with potential clients. They appear in search results and on Google Maps, making your business more visible.
Posts with images grab attention and can increase revenue per visitor by 17%. This means more leads and sales for your remodeling business, ultimately increasing foot traffic.
Engaging posts keep your profile active and fresh. You can showcase your latest projects, announce special deals, or highlight customer reviews. This regular activity signals to Google that your business is relevant and active.
As a result, your profile may rank higher in local search results. Higher rankings lead to more visibility, which can drive more traffic to your website or physical location.
Drives traffic to your business
Google My Business posts drive more people to your website and store. They show up in local search results, catching the eye of potential customers. These posts can link directly to your site, product pages, or contact forms, positively impacting your overall SEO strategy.
This boosts clicks and visits from folks looking for kitchen and bath remodeling services. Regular posts keep your business visible and fresh in search results.
High-quality images in your posts make a big difference. They grab attention in Google Maps and local searches. Good visuals lead to more clicks and visits to your business, especially when shared on a social media platform. Updating your posts often also helps.
New content improves your local search rankings. Better rankings mean more eyes on your business and more traffic to your site or store.
Types of Google My Business Posts
Google My Business Posts come in four main types. Each type serves a different purpose and helps you connect with customers in unique ways.
What’s New
“What’s New” posts on Google My Business keep your customers informed. These posts highlight recent updates about your kitchen and bath remodeling business. You can share news about new products, services, or company milestones.
The posts remain visible for seven days, making them ideal for timely updates.
Use “What’s New” posts to showcase your latest kitchen designs or bathroom renovations. Add high-quality images of your work to capture attention. These posts have a 1,500-character limit.
Keep your message clear and concise. Now, let’s explore another type of post: Events.
Events
Events posts on Google My Business let you promote special happenings. You can share details about open houses, sales, or workshops. These posts need a title and dates. They also allow you to add text, photos, and videos about your event.
This feature helps kitchen and bath contractors showcase their expertise and attract potential clients through effective GBP usage.
Google My Business event posts stay visible for up to six months. After that, they move to an archive unless you set a specific date range. This gives you plenty of time to promote upcoming remodeling seminars or product demos.
Make sure to include clear calls to action in your event posts. Encourage people to sign up, learn more, or visit your showroom.
Offers
Google My Business Offer Posts help kitchen and bath contractors boost sales. These posts let you share deals, discounts, and promotions with local customers. You must include a title, start and end dates, and a “View offer” button.
Clear calls to action and eye-catching images make your offers stand out. Use keywords related to your remodeling services in the post to improve search visibility.
Offer Posts give you a direct way to attract new clients and reward loyal customers. You can promote seasonal specials, package deals, or limited-time discounts on specific products or services.
Make sure your offers are compelling and relevant to your target market. A well-crafted Offer Post can drive more traffic to your business listing and increase conversions.
Products
Moving from offers to products, Google My Business Posts allow you to showcase your best kitchen and bath items. You can highlight new cabinets, countertops, or fixtures directly to potential clients.
Use high-quality photos of your products to capture attention. For example, post a stunning image of a newly installed marble countertop or custom cabinetry.
Product posts work well to display what you have in stock. You might feature popular faucet styles or the latest tile designs. Use the right image size – 480×270 pixels with a 4:3 aspect ratio works best.
This ensures your products look great on both mobile and desktop views. By regularly posting about your products, you keep your profile current and engaging for customers searching for remodeling services, enhancing your posting strategy.
Improving Local Search Visibility with Google My Business
Google My Business boosts local search visibility for kitchen and bath remodelers. Keeping your profile updated with fresh posts helps you show up more in local searches. This means more potential customers can find you when they look for remodeling services in your area.
Regular posts about your latest projects, special offers, or customer reviews can make your business stand out. They also give Google more info to show in search results, which can lead to higher rankings and positively impact your visibility.
Your Google My Business profile acts as a mini-website on Google. It shows key details like your hours, location, and services right in the search results. This makes it easy for customers to contact you or visit your showroom.
Plus, adding photos of your work and responding to reviews builds trust with potential clients and encourages them to take action. Next, let’s look at how managing reviews can further boost your engagement.
Managing Google My Business Reviews for Enhanced Engagement
Reviews on Google My Business play a big role in local search rankings and business trust. They help kitchen and bath remodelers stand out online. Good ratings and many reviews boost your chances of showing up in top local results.
This means more potential clients see your business first.
Smart contractors use reviews to build trust with new customers. They share success stories from happy clients on their Google Business Profile. Regular updates with fresh reviews keep your online presence active.
This shows you care about customer feedback and are always improving. Positive reviews act like personal recommendations, helping you win more jobs in your area.
Best Practices for Creating Engaging Posts
Creating engaging posts on Google My Business boosts your local visibility. Use eye-catching photos, clear calls to action, and brief, relevant content to grab attention. Want to learn more about crafting posts that drive traffic and boost engagement? Keep reading for creative ideas and tips to make your business stand out online.
Use high-quality visuals
High-quality visuals grab attention and boost engagement on Google My Business posts. For kitchen and bath remodelers, this means using crisp, clear photos of your best work. Aim for images that are 720×540 pixels with a 4:3 aspect ratio.
These specs ensure your photos look great on both mobile and desktop devices.
Pair your stunning visuals with short, snappy captions to draw more eyes to your posts. Show off gleaming countertops, sleek fixtures, and beautifully tiled backsplashes. Videos can also tell your brand’s story and increase confidence with potential clients.
High-quality visuals do more than just look pretty – they can turn browsers into buyers for your remodeling business.
Add clear calls-to-action (CTAs)
Clear calls-to-action (CTAs) are vital for your Google My Business posts. Add buttons like “Learn More,” “Call Now,” or “Visit Us” to guide customers. Link these CTAs to relevant pages on your website.
This simple step can boost engagement with your posts. For kitchen and bath remodelers, a CTA might lead to a gallery of recent projects or a contact form for free quotes.
Focus each post on one main idea to make your CTAs more effective. For example, highlight a new kitchen design trend and include a CTA to “See More Styles.” Or showcase a bathroom remodel with a “Book a Consultation” button.
Regular use of clear, action-oriented CTAs can significantly improve how customers interact with your business profile.
Keep your content concise and relevant
Keep your Google My Business posts concise. Aim for 150-300 words max. This length captures attention and maintains reader engagement. Focus on key details that matter to your kitchen and bath clients.
Share updates about new tile designs or energy-efficient appliances. Highlight special offers on countertop installations or bathroom renovations. Use clear, simple language that speaks directly to homeowners looking to upgrade their spaces.
Ensure every post relates to your remodeling services. Don’t stray into unrelated topics. Stick to information about kitchens, bathrooms, and home improvements. This approach helps your posts appear in local searches when people look for contractors.
It also keeps your profile focused and professional. Each post is an opportunity to showcase your expertise and attract potential customers in your area.
Creative Post Ideas to Boost Engagement
Creative posts can spark interest and drive action. Try sharing customer success stories or announcing limited-time deals to grab attention.
Showcase products with photos
Photos sell products. Use high-quality images to show off your best kitchen and bath designs. Snap pictures of your latest remodels, custom cabinets, or unique tile work. These visuals grab attention and spark interest in your services.
For example, Sushi By Bou uses mouth-watering dish photos to attract customers. You can do the same with your stunning renovations.
Make sure your photos look great on Google My Business. Use images that are 480×270 pixels with a 4:3 aspect ratio. Clear, bright photos that highlight your craftsmanship will make your posts stand out.
Pair these eye-catching images with short, punchy descriptions to boost engagement and draw in potential clients, enhancing your posting strategy.
Announce events or promotions
Moving from showcasing products, let’s discuss events and deals. Google My Business posts are effective for informing people about special events or offers. For kitchen and bath remodelers, this could mean advertising a sale on granite countertops or a free design consultation day.
Homeslice Pizza effectively used this feature to promote World Cup viewing parties. You can apply the same strategy for your remodeling open houses or workshops.
Posts about events or deals should capture attention quickly and include a button to your post for easy access. Use clear, eye-catching images and compelling calls to action. For example, “Book Your Free Kitchen Design Session Today!” or “50% Off Bathroom Fixtures – This Weekend Only!” Set an end date for your post to create urgency.
24-Hour Fitness executes this well with their limited-time offers on Google My Business. These posts appear in local search results, helping you reach more potential customers.
Share customer reviews or success stories
Building on event announcements, and sharing customer reviews or success stories adds a powerful personal touch to your Google My Business posts. Real-life examples of your work can sway potential clients more than any sales pitch.
For kitchen and bath remodelers, before-and-after photos paired with glowing customer feedback create a compelling narrative that is related to your business. These posts show off your skills and build trust with future customers.
Customer stories also give your business a human face. A post about Mrs. Johnson’s dream kitchen renovation, complete with her smiling photo and a quote about how much she loves her new space, resonates deeply.
It helps potential clients picture themselves enjoying similar results. This approach mirrors the success of firms like Morgan & Morgan, who share big settlement wins to build credibility.
For contractors, showcasing a $50,000 bathroom overhaul that exceeded client expectations can have a similar impact.
Conclusion
Google My Business Posts provide an effective method to enhance your online visibility. They facilitate customer connections and increase traffic to your business. Using various post types and adhering to recommended practices allows you to create compelling content that captures attention.
Incorporate high-quality visuals, and clear calls-to-action, and maintain post relevance. Consistent effort will lead to improved visibility in local search results and increased customer engagement.
Begin using Google My Business Posts now to expand your kitchen and bath remodeling business.
FAQs
1. What are Google Business Profile posts?
Google Business Profile posts are updates you can share on your business listing. They show up in Google Search and Maps. These posts help boost profile engagement and drive more customers to your business.
2. How often should I create Google posts for my business?
For best results, publish posts at least once a week. A regular posting schedule keeps your business information fresh and increases visibility in search results. Multi-location businesses might need to post more often to keep all profiles active.
3. What types of Google posts can I create?
You can create different types of posts like offers, events, products, and general updates. Each post type serves a unique purpose. For example, offer posts can include coupons, while event posts can create a sense of urgency for upcoming happenings.
4. How do I optimize my Google posts for better engagement?
To optimize your posts, use relevant keywords, add visually appealing photos or videos, and include a clear call-to-action button to encourage customers to take action. Keep your content concise and make sure the image aspect ratio is correct for the best display in search results.
5. Can Google posts help with local SEO?
Yes, Google posts can boost your local SEO efforts. They signal to Google that your business is active and provide fresh content for your listing. This can improve your visibility in local search results and potentially increase your ranking.
6. How do I measure the success of my Google posts?
You can track post performance in your Google Business Profile Manager. Look at metrics like views, clicks, and call-to-action button interactions. These insights help you understand which posts resonate with your audience and drive the most engagement.